Online Book Publicity and Search Engine Marketing Company Substance Books to Participate at BookExpo America 2010

[Hajni Blasko]

FOR IMMEDIATE RELEASE

Online Book Publicity and Search Engine Marketing Company Substance Books to Participate at BookExpo America 2010

Canadian online book promotion company to present at BookExpo America for fifth year. Substance Books offers affordable book publicity and online book marketing services for authors and publishers.

NEW YORK, NY—May 2010—Online book publicity company Substance Books will be returning to participate at BookExpo America (BEA) for the fifth time. The event, held May 25 to May 27 at the Jacob K. Javits Center in New York City, is the largest annual book trade fair in North-America.

Hajni Blasko, Online book publicist and Substance Books president, asserts that BookExpo America is an effective promotional tool for authors, though she emphasizes the growing importance of online book promotion and search engine marketing. “Book expos and fairs are great for networking, and generally an important part of book publicity,” Blasko commented. “But online book promotion is an increasingly dominant part of book marketing, author branding, and book sales. At Substance Books, we focus on these very issues.”

Blasko continued, “Appearing at BookExpo America is an opportunity to spread the word about online book publicity in general, as well as introduce our low-cost book marketing services to authors and publishers who might not otherwise know about our affordable and profitable book publicity techniques. Online book promotion is important for all published titles, whether large publishing houses or independent presses.”

Blasko continued, “I am often faced with the same comment from authors, 'But I already spend time and soo much effort on social networking. Isn't this enough? Why would I need online publicity? Haven't I been doing exactly that?' I often have to clarify the terminology first. Social networking is only one of the many elements of online publicity. Just because it's often talked about as the new hype of the day, it doesn't make it the only, nor even most effective way to gain online exposure. A great online publicity campaign should include social networking along with many other components working and supporting each other synergistically.”

To promote awareness of online book publicity and search engine marketing and to provide answers to similar questions, Blasko will be handing out a limited number of free Online Book Publicity Kits to authors. These kits will provide authors with free articles and resources on the subject of online publicity and search engine marketing. The free kits will also include publicity discount coupons. The kits will be available at HBG Productions & International Publishers Alliance booth: #3763.

Aside from online publicity and search engine marketing, Substance Books offers an array of online book promotion services, including sales-oriented Webdesign, Blog and Online Press Room creation, site makeovers and various other Web-related marketing services.

Hajni Blasko, also known as the “Book Publicity Genie” (www.book-publicity-genie.com), is an online book publicist specializing in Search Engine Optimization and Marketing. She is president of Substance Books, Authors’ Web Design, Eco Books and Top Site Makeover.

Substance Books Online Book Publicity specializes in online book promotion and marketing, embracing the online arena as a crucial part of literary promotion. Launched in 2001, the company is the largest of its kind, having served over 400 authors and publishers since its inception.

For further information, see www.substancebooks.com,
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www.twitter.com/SubstanceBooks.
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